TRAME was launched in 2020 by Moroccan-born, Paris-based relatives Ismail Tazi and Adnane Tazi originally as a homeware brand exploring new domestic landscapes across the Mediterranean.
In 2022, TRAME collaborated with Club CPG to launch Craft Nouveau—a project that fused generative art and craft. Both brands joined forces to become a new destination for collectibles at the forefront of digital craft.
Today, TRAME redefines creative paradigms and brings fresh perspectives to age-old techniques through the interplay between the visions of our designers and artisans.
We invite you to explore the possibilities and join our journey to reimagine art, design, and craft in the digital age.
Ismail Tazi, Co-Founder
Adnane Tazi, Co-Founder
Jaime Derringer, Head of Brand / EIC