Following the DNA of the brand, TRAME's collections will be presented internationally during travelling exhibitions.
International Contemporary Furniture Fair, NYC, May 2024
TRAME's participation in The International Contemporary Furniture Fair (ICFF) in New York City in May 2024 showcased the potential of technology in traditional design. With two booths—one displaying the Craft Nouveau series and another dedicated to Martin Grasser’s Portraits collection—TRAME set new standards for craftsmanship and integrated cutting-edge technology with formal design practices.
Attendees witnessed TRAME's innovative blend of algorithms and artisanal craftsmanship, creating dynamic and personalized spaces. This event signified TRAME's strategic progression towards influencing the residential, contract, and hospitality design landscapes, expanding its reach, and cementing its position as a key player in the evolution of interior design.
Generative Interiors, Offsite, NFT Paris, February 2024
During NFT Paris, TRAME held exclusive offsite events for different segments of the community, including partners, artists and patrons, in a temporary showroom in a private residence at Place des Vosges, Le Marais.
The custom-designed home interior and gallery, curated by Hedvig Maigre, immersed guests in a real-life environment where they observed how TRAME’s concept of Generative Interiors exemplified a living, breathing design philosophy. Guests experienced a dynamic, interactive, and personalized interior space in which generative algorithms were the basis for endless design possibilities, ensuring that no two moments in the same environment were identical.
The showroom at Place des Vosges was a pivotal venue for reinforcing TRAME's dedication to redefining contemporary artistic expression.
Generative Interiors, Onsite, NFT Paris, February 2024
TRAME debuted their innovative Generative Interiors concept during NFT Paris 2024 in the Grand Palais Éphémère in collaboration with Art Blocks Engine. The exhibition booth, designed by Hedvig Maigre and Nicola Lorini, artfully illuminated the stories behind current Craft Nouveau collections, including Enlace, the latest collection of generative Parisian cafe chairs.
NFT Paris was an important platform for establishing TRAME's commitment to push the boundaries of art, design, and technology, by creating a bridge between the digital and physical realms.
RIFLESSI, Art Basel Miami, December 2023
The second and third collections in the Craft Nouveau series opened at Miami Art Week in an exhibition titled RIFLESSI, in partnership with ARTXCODE.
Optimism by Jeff Davis and Portraits by Martin Grasser showcased the harmonious fusion of tradition, technology, and creative innovation—the essence of Craft Nouveau. Attendees stepped into a realm where the inventive physical expressions of generative art came to life as envisioned by Davis in the delicate medium of stained glass and by Grasser in the enchanting world of mirrors.
The success of the event, held at the beautiful Vizcaya Museum & Gardens, was underscored by the substantial attendance that included collectors, media, artists, investors, and designers.
Salone del Mobile, Milan, April 2023
The second showing for Navette, the inaugural collection in the Craft Nouveau series, took place at the famed furniture and design fair, Salone del Mobile in Milan. Three Navette tapestries in different colorways were displayed alongside their digital predecessors.
TRAME’s presence at the Milan Furniture Fair, the most important global platform for design worldwide, was an important early step in gaining meaningful design industry exposure and introducing industry insiders to the Craft Nouveau concept and the exciting possibilities at the intersection of digital art and craft.
Navette Opening at Le Bon Marché, Paris, February 2023
The first collection in the Craft Nouveau series, Navette, opened at the prestigious Le Bon Marché department store in Paris, during NFT Paris 2023. The event, set amidst other high-end furniture and interior design displays that made up Le Bon Marché’s home collection, attracted a broad crowd of community members and art patrons who were able to witness the unveiling of the first large-scale physical tapestry output of an original Navette NFT.
Artist Alexis André was onsite to discuss the nuances of his work: He explained the creative process from digital to physical, and his collaboration with the weaving experts at French atelier Néolice.
