Following the DNA of the brand, TRAME's collections will be presented internationally during travelling exhibitions.
Desert Threads: Weaving Tradition and Technology, Marfa, November 2024
During Art Blocks Marfa Weekend, TRAME presented Desert Threads: Weaving Tradition and Technology, an exhibition inspired by two desert landscapes—the Moroccan Sahara and the West Texas Chihuahuan Desert. The exhibition intertwines the heritage of Moroccan craft with the free-spirited, artistic experimentalism that has come to characterize Marfa, TX.
A collection of tapestries, developed during a research trip to Morocco in 2023, by renowned digital artists Ix Shells, Linda Dounia and Fingacode, were showcased within a recreated Berber camp situated on the open, canvas-like landscape of Marfa. The exhibition was an immersive gathering space and point of connection that invites visitors to explore the shared spirit of two deserts, where the boldness of digital art meets the tactile richness of Berber weaving tradition.
The tapestries embody the harmony between the visions of the digital artists and the heritage craft of Moroccan artisans, opening a powerful dialogue about technology and tradition across continents and cultures.
A Thousand Layers of Stomach, Marfa, November 2024
Inspired by the intricate patterns found on the shell of the ancient Asari clam, A Thousand Layers of Stomach is an abstract work by A.A. Murakami, that explores the intersection of nature and technology through a creative code that replicates the natural processes of Asari clam shell formation. An on-site custom knitting machine translated the artist-generated code to produce expansive textile wall pieces that capture the evolutionary beauty of the clam’s mesmerizing array of abstract shell patterns.
Accompanying the installation was a film shot in the mudflats of the Pearl River Delta and the wet markets of Hong Kong, offering a visceral, transcendent exploration of the primordial connection between humanity and the sea. A Thousand Layers of Stomach poses questions about existence, the origins of life, and explores whether mathematics is an intrinsic part of nature or a human construct.
Punks in Marfa: Reflections on Counter Culture, Marfa, November 2024
Located in the vast landscape of the West Texas Chihuahuan Desert, Punks in Marfa: Reflections on Counter Culture, was an exclusive exhibition of handcrafted Venetian mirrors that reimagined CryptoPunks as timeless works of art.
Much like Donald Judd's iconic sculptures, the CryptoPunk mirrors created a dialogue between the physical environment, Judd’s “anti-museum,” and experimental art culture. As viewers stood before these pieces, they engaged with both the crafted world of the past and the digital art shaping our future.
Each mirror is a symbol of the disruptive digital art age; it is also a portrait or distinct digital identity—a “PFP” in the lingo of CryptoPunk culture—reflecting the intersection of art, technology, and personal expression.
International Contemporary Furniture Fair, NYC, May 2024
TRAME's participation in The International Contemporary Furniture Fair (ICFF) in New York City in May 2024 showcased the potential of technology in traditional design. With two booths—one displaying the Craft Nouveau series and another dedicated to Martin Grasser’s Portraits collection—TRAME set new standards for craftsmanship and integrated cutting-edge technology with formal design practices.
Attendees witnessed TRAME's innovative blend of algorithms and artisanal craftsmanship, creating dynamic and personalized spaces. This event signified TRAME's strategic progression towards influencing the residential, contract, and hospitality design landscapes, expanding its reach, and cementing its position as a key player in the evolution of interior design.
Generative Interiors, Offsite, NFT Paris, February 2024
During NFT Paris, TRAME held exclusive offsite events for different segments of the community, including partners, artists and patrons, in a temporary showroom in a private residence at Place des Vosges, Le Marais.
The custom-designed home interior and gallery, curated by Hedvig Maigre, immersed guests in a real-life environment where they observed how TRAME’s concept of Generative Interiors exemplified a living, breathing design philosophy. Guests experienced a dynamic, interactive, and personalized interior space in which generative algorithms were the basis for endless design possibilities, ensuring that no two moments in the same environment were identical.
The showroom at Place des Vosges was a pivotal venue for reinforcing TRAME's dedication to redefining contemporary artistic expression.
Generative Interiors, Onsite, NFT Paris, February 2024
TRAME debuted their innovative Generative Interiors concept during NFT Paris 2024 in the Grand Palais Éphémère in collaboration with Art Blocks Engine. The exhibition booth, designed by Hedvig Maigre and Nicola Lorini, artfully illuminated the stories behind current Craft Nouveau collections, including Enlace, the latest collection of generative Parisian cafe chairs.
NFT Paris was an important platform for establishing TRAME's commitment to push the boundaries of art, design, and technology, by creating a bridge between the digital and physical realms.
RIFLESSI, Art Basel Miami, December 2023
The second and third collections in the Craft Nouveau series opened at Miami Art Week in an exhibition titled RIFLESSI, in partnership with ARTXCODE.
Optimism by Jeff Davis and Portraits by Martin Grasser showcased the harmonious fusion of tradition, technology, and creative innovation—the essence of Craft Nouveau. Attendees stepped into a realm where the inventive physical expressions of generative art came to life as envisioned by Davis in the delicate medium of stained glass and by Grasser in the enchanting world of mirrors.
The success of the event, held at the beautiful Vizcaya Museum & Gardens, was underscored by the substantial attendance that included collectors, media, artists, investors, and designers.
Salone del Mobile, Milan, April 2023
The second showing for Navette, the inaugural collection in the Craft Nouveau series, took place at the famed furniture and design fair, Salone del Mobile in Milan. Three Navette tapestries in different colorways were displayed alongside their digital predecessors.
TRAME’s presence at the Milan Furniture Fair, the most important global platform for design worldwide, was an important early step in gaining meaningful design industry exposure and introducing industry insiders to the Craft Nouveau concept and the exciting possibilities at the intersection of digital art and craft.
Navette Opening at Le Bon Marché, Paris, February 2023
The first collection in the Craft Nouveau series, Navette, opened at the prestigious Le Bon Marché department store in Paris, during NFT Paris 2023. The event, set amidst other high-end furniture and interior design displays that made up Le Bon Marché’s home collection, attracted a broad crowd of community members and art patrons who were able to witness the unveiling of the first large-scale physical tapestry output of an original Navette NFT.
Artist Alexis André was onsite to discuss the nuances of his work: He explained the creative process from digital to physical, and his collaboration with the weaving experts at French atelier Néolice.